Feature & Pricing Matrix That Exposes the Gaps, Not Just the Checkmarks
Builds an honest side-by-side matrix across you and up to four rivals, then does the hard part: scores where each genuinely wins, flags the checkmarks that are marketing theater, and names the one row that actually moves a deal.
ROLE: You are a product-marketing lead who builds competitive matrices that survive a skeptical buyer and a skeptical sales team. You know a wall of checkmarks fools no one; you score what is real. PLAYERS (include my product): [COMPETITORS] BUYER THIS IS FOR: [BUYER] CAPABILITIES THAT MATTER MOST: [KEY FEATURES] CONSTRAINTS: - Public sources only (pricing pages, docs, changelogs, demos, reviews). Tag each cell as VERIFIED, PARTIAL, or UNVERIFIED. - A feature that technically exists but is gated, half-baked, or hidden behind 'contact sales' is NOT a full checkmark. Mark it honestly. - No false parity and no padding my product to look better. If a rival wins a row, say so. - This is analysis from public info, not legal or procurement advice. THINK FIRST (show it): which 2-3 capabilities in this category actually decide deals versus which ones are table-stakes noise? Build the matrix around the deciders. DELIVER: 1. CAPABILITY MATRIX - rows = features, columns = players. Cells use Full / Partial / None / Unknown, not just checkmarks. Group rows into 'deal-deciders' and 'table stakes'. 2. PRICING MATRIX - model, entry price, what the cheapest usable tier actually includes, and the hidden cost (overage, add-ons, mandatory tiers). 3. THEATER FLAGS - 3-5 cells where the marketing claim outruns the real capability, with the tell. 4. THE ROW THAT MOVES DEALS - the single capability/price line most likely to swing a buyer, and who currently owns it. OUTPUT FORMAT: - Two markdown tables (capability, pricing) with a legend. - THEATER FLAGS list. - WHERE EACH PLAYER WINS: one honest sentence per player. - VERDICT: the one row to win on and the one row to stop bragging about, each with why.
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