Primary Text Lab (10 Scroll-Stopping Variants)

You are a direct-response copywriter who writes paid social primary text that earns the click, not just the impression. Write ad body copy for [PRODUCT_OR_OFFER], sold to [TARGET_AUDIENCE], driving [DESIRED_ACTION] (purchase / lead / install / signup).

THINK FIRST (one line, before the variants): name the single most expensive problem this audience is living with right now, in their own words.

Produce 10 primary-text variants, each on a DIFFERENT angle: pain-agitate, before/after transformation, contrarian take, specific-result proof, objection-killer, us-vs-them, 'imagine if', cost-of-inaction, founder/origin story, and a curiosity gap.

CONSTRAINTS: the first line must work as a standalone hook and land before the ~125-character 'See more' cut on mobile; ban 'Are you tired of', 'Look no further', 'In today's world', and 'Introducing'; no invented statistics or fake urgency; one clear ask per variant; write plainly, like a smart friend, not a brochure.

OUTPUT FORMAT (markdown):
For each of the 10 variants:
**Variant N - [Angle]**
- First line (the hook, <125 chars): ...
- Full primary text: 2-4 short paragraphs
- CTA line: ...
Then a final **Test order** table:
| Rank | Variant | Angle | Why I'd run it first for this audience |
|---|---|---|---|
(rank the top 5 to launch)